Mochi is a project launched in August 2023, inspired by Coinbase CEO Brian Armstrong’s pet cat. It operates on the Base blockchain and aims to facilitate user onboarding to the platform, aligning with Coinbases's mission to expand user access to blockchain technology. Mochi has received a grant from Coinbase to support these efforts.
The project's visual design was created by Antoine Mingo, known for his work on Pudgy Penguins. Mochi has gained significant visibility with billions of GIF views worldwide and a large following on social media. It targets retail investors who will be onboarded to Base through initiatives planned for 2025, emphasizing its approach to engaging with the retail market.
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