What is $KEK?

$KEK is associated with the El Risitas meme, featuring Spanish comedian Juan Joya Borja, known as "El Risitas." The meme originates from a Spanish TV interview where Borja shares a humorous story characterized by his distinct high-pitched laugh.

In meme culture, the video is commonly subtitled to reinterpret the story, frequently adding humorous and exaggerated elements to ordinary situations. The laugh has become iconic, leading to the meme's connection with Kekistan and certain gaming communities.